CODING IN MARKETING

Why is it important to learn how to code?

As Digital Marketer, it’s important to understand what makes things work (i.e. apps, websites, emails etc). The most important thing to learn is not necessarily the code but the tools your designers are using. Having coding knowledge allows you to brief web designers and developers better as you’re able to provide suggestions on how to improve a process as well as suggest ways on how to correct wrongs if there’s any.

Another reason to know coding could be just for the simple fact of being independent and sorting out minor issues such as resizing images and embedding videos. Whilst we may not have the ability to understand the complexity of coding, it’s still worth knowing techniques that would allow you to solve small issues rather than calling for help. This also saves you budget and time as you wouldn’t need to seek for external help.

With this in mind, knowing when to realise where your skill set stops and require further help is important as you don’t want to make changes that could jeopardise a campaign. Designers and Web developers have different skillsets than marketers. While we may have an eye for design, implementing them would depend on others (being web designers and developers).

Overall, we can conclude that as marketers, coding is really important to understand and learn (although not required). Knowing how things work technically gives you an advantage when it comes to dealing with minor issues, knowing what to look out for when issues arise and knowing when the right help is being provided if seeking help externally for complex matters.