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Digital Marketing Blog

Get up to date with the latest Digital Marketing news, insights and opinions.

Benefits of Live chat Support in Marketing

For many businesses, live chat is becoming the preferred way of communication due to its speed...

Lilian Tsumbu 11/11/2022

Lilian Tsumbu 12/10/2022

What Makes a Good Social Media Post?

We all know how important social media is in marketing and how much businesses...


As we all know, Digital marketing consists of many things. However, it’s worth pointing out...

Lilian Tsumbu 22/09/2022

Lilian Tsumbu 09/09/2022

Lead Generation

To know what Lead Generation is, you need to identify what leads are first. A lead is when...

Why are CRMs important?

To get customers can be challenging for many businesses. Therefore, once you do get them, it’s important to know ...

Lilian Tsumbu 19/08/2022

Lilian Tsumbu 16/08/2022

What are the advantages of blogging?

Many may say that with the rise of social media, blogs aren’t as popular as they used to be...

Video Content Marketing

Video content marketing has become a very crucial part of digital marketing and worth talking about...

Lilian Tsumbu 28/07/2022

Lilian Tsumbu 08/07/2022

Google Algorithm Updates

Algorithms are systems utilised to gather data from its search engine index in order to...

How does the ‘Marketing Mix’ fit in today’s digital marketing?

Behind every marketing success, there’s a great strategy. Whilst these strategies vary...

Lilian Tsumbu 20/06/2022

Lilian Tsumbu 25/05/2022

Advantages & Disadvantages Of Pay-per -click (PPC)

Pay-per-click (PPC) is a well-known advertising method used by most businesses to drive customers ...

Negative Keywords - Why Are They Important?

The role of Negative Keywords is crucial to every Google Adwords campaign, here's why...

Lilian Tsumbu 10/05/2022

Lilian Tsumbu 21/04/2022

The Importance Of Competitor Analysis

As a Digital Marketer, knowing what your competitors are up to is key to business success..

The end of Expanded Text ads in Google Adwords

Google Adwords is a great tool to use when it comes to advertising your business online...

Lilian Tsumbu 07/04/2022

Lilian Tsumbu 24/03/2022

Google Analytics - Expansive Ads


If you thought that the changes involving Google Analytics weren’t to be implemented any time soon...

Marketing and Customer Service Working Together

In many companies, customer service is often seen as being at the ‘bottom of the chain’...

Lilian Tsumbu 16 /02/2022

Top Tips For Email Marketing

See our top tips to help your conversion rates during email marketing campaigns...

James Robins 03/02/2022

Lilian Tsumbu 20/01/2022

What Is Gratitude Marketing

To most business owners, the phrase ‘thank you’ becomes so natural that they hardly have to think before saying it...

2022 Digital Marketing Trends

Throughout 2021 the world of marketing has changed and adapted when it needed to the most. New trends have been introduced ...

Digital Marketing Sign

James Robins 09/12/2021

James Robins 14/10/2021

Google Updates -

About This Result

Google have been testing a “About This Result” feature and beta testing has hit the UK. You may noticed when you do a Google search, every now and again you may receive information “about this result”...

Marketing On The Go

Marketing these days is no longer a 9-5 business, particularly with the growth of digital marketing. As marketers, you should be always asking yourself...

James Robins 23/09/2021

James Robins 03/09/2021

Google Adwords Update

Over the past few months Google Adwords have looked to update the way you can create adverts. They have now announced that from 30th June 2022, you’ll no longer be able to create or edit “expanded texts”...

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James Robins 30/06/202

James Robins 20/05/2021

iOS 14 Changes –

What you need to know.

Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimise, target and report on web conversion events from any of our business tools will be affected...