To know what Lead Generation is, you need to identify what leads are first. A lead is when a person shows interest in what you’re promoting. For example, if you have a questionnaire or a form that people could fill in to receive a call back from you, you’ve generated a lead when someone fills in the relevant form or messages you. Therefore, Lead Generation is the process of attracting potential clients to your business.
There are many ways how businesses can generate leads. This could be done through online forms, website live chat/instant messages, social media, emails and websites. It’s important to know that lead generation consists of many components that would ensure you’re generating the appropriate leads for your company.
For example, If your content is not applicable or not providing the right information, you’re likely to convert the wrong audience or never manage to gain any leads, as people would realise that the information you’re providing is inaccurate. This could be the content shown on your forms, landing page or emails. We
A popular technique to generate leads is to use paid media. Pay per click is one of the methods that could be used to generate leads
. This is when you pay each time someone clicks on your advert. PPC is seen to be highly effective as you’re able to target particular groups of people by their location, age and gender which will allow the platform you’re using to push out your content to as many people (within the target audience you’ve selected) as possible. Some of the platforms to use PPC are Facebook, LinkedIn, Instagram and Google.
Another important strategy is remarketing. Sticking to social media as an example, you can remarket to people who made an enquiry previously and even create a ‘look-a-like match’ to attract more people of the same group as Facebook allow you to do so. Through your website, you can also re-market if you have your cookies set and a visitor agrees to be remarketed to.
As discussed above, whilst there’s many strategies to generate leads, it’s extremely important how it’s executed. Leads are what drives a business as they are customers. Good quality leads give you a better chance to convert those who have shown interest to your ad. Therefore, it’s very important to know which method you wish to use to generate leads and make sure it’s done correctly.
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