Many may say that with the rise of social media, blogs aren’t as popular as they used to be and perhaps no longer needed. However, blogging is still one of the main tools that would help you establish your business and set you apart from your competition. In this article, we want to show you why blogs are still very important and why it shouldn’t be looked at as ‘something from the past’.

What’s a blog?

To know how important a blog is, you have to know what it is. A blog website is where contents get updated regularly. A blog could also be part of a particular website by having its own section. Many people may confuse this with a “typical” website; however, the main difference is that websites are not updated as often as blogs are. Another significant difference is that blogs focus on content more than a website would – (which are done through blog posts).

Blog posts allows your audience to comment and share their opinion about what you have written, which can create a conversation between them and yourself. You may tell yourself this is not different to social media, however while the main goal for social media posts is to engage with people about content, a blog is mainly to create content that’s in relation to your website. This is why it’s important to see them as two different methods that work well together.